Simply Essentials

The Revolution in Beef starts right here. Right now. It’s time to put beef back at the center of the plate and give the butcher something to be proud of again. For too long, beef has gotten the short straw on shopping lists just because of cholesterol. We’re out to change that. Not with some hocus pocus marketing around a half-breed of cattle — but with a revolution in beef that is changing the way cattle is finished from here on out. A revolution that started with food science and ends with a better tasting beef that is better for you.